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Author: Tim Livingston

Why you should diversify your media portfolio

A recent New York Times story on the possibility that Disney may sell part of ESPN highlights the impact cord cutters are having on cable and satellite TV. “A decade ago, more than 100 million households received ESPN, meaning 30 million fewer households get ESPN

Data reveals podcast listenership is growing

This item from the Marketing Brew newsletter is proof that anyone looking to increase their media profile needs to include podcasting in their strategy:   "In 2019, the podcast industry reached 645 million monthly listeners globally, according to PwC, which predicts the industry’s revenues will more than double

Podcasting In Your Media Outreach Strategy!

There is new evidence that podcasting probably should be part of any media strategy. According to The Morning Mouth, approximately eighty million Americans - 28% of the U.S. 12+ population - are now weekly podcast listeners, a 17% increase over 2020. The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16%

Local News Coverage – A Powerful Tool

There is new evidence of how powerful positive local news coverage is. A new Knight-Gallup study reveals Americans place more trust in local news outlets than with national sources. Besides viewing local journalists as more trustworthy, those surveyed also feel local news media are better than national news at:

Podcast Audience

If you're looking to grow your brand with younger adults, then consider targeting podcasts. According to the Westwood One 2021 Audioscape, the median age of the podcast audience is 34.  Contrast that with radio and TV: the current median age of podcast listeners is 13 years

‘On-Demand’ Audio

An interesting item in The Morning Mouth proves once again why people looking to expand their brand, sell their product, or increase their media presence should not overlook radio: Brad Kelly, managing Direction of Nielsen Audio says... Despite conventional wisdom, radio listening did not dissolve

Growing Impact of Podcasts

According to Edison Research, podcasting now accounts for six-percent of audio consumption in the U.S. That's an all-time high. The share of time Americans age 13+ spend with podcasts as a percentage of all their audio listening has tripled from just 2% in 2014.   The