Category: Media Strategy

There is new evidence of how powerful positive local news coverage is. A new Knight-Gallup study reveals Americans place more trust in local news outlets than with national sources. Besides viewing local journalists as more trustworthy, those surveyed also feel local news media are better than national news at:

An item in PR Week is a clear indicator of how the media landscape has changed: The Super Bowl is often described as the biggest branding stage in the world, but not if you’re trying to reach young audiences. More than half of Gen Zers are unlikely