Category: Radio

Some electric vehicle (EV) manufacturers are eliminating AM radios from their cars, which government officials fear could put people at risk in an emergency. Why it matters: AM radio is one of the critical ways that federal, state, and local officials communicate with the public during

According to Forbes, radio listening is well on its way to pre-pandemic levels as the country opens up. Additionally, terrestrial radio still accounts for 87% of ad-supported in-car listening. Radio needs to be part of your media outreach strategy! The pandemic forced millions to stay-at-home as

An interesting item in The Morning Mouth proves once again why people looking to expand their brand, sell their product, or increase their media presence should not overlook radio: Brad Kelly, managing Direction of Nielsen Audio says... Despite conventional wisdom, radio listening did not dissolve

This week we're getting new evidence of the power of talk radio and podcasts.  According to The Morning Mouth, the share of time listening to spoken-word audio in the U.S. has increased 30% in the past six years, and 8% in the last year, with

The most common question that I get when talking to someone who's debating whether to hire me to help them get media coverage (earned media as opposed to advertising) is, "What will this get me? Can you promise that it will make the cash register

One of the challenges I face with clients is convincing them of the power of talk radio. As the New York Times noted this week, talk radio still somehow manages to fly below the national media radar. In large part, that is because media consumption