There is new evidence of how powerful positive local news coverage is. A new Knight-Gallup study reveals Americans place more trust in local news outlets than with national sources.
Besides viewing local journalists as more trustworthy, those surveyed also feel local news media are better than national news at:
– covering issues Americans can use in their daily life (79%)
– and in reporting without bias (66%).
This is why you need to be the go-to resource for local news outlets when news breaks pertaining to your area of expertise.