According to Edison Research, podcasting now accounts for six-percent of audio consumption in the U.S. That’s an all-time high.
The share of time Americans age 13+ spend with podcasts as a percentage of all their audio listening has tripled from just 2% in 2014.
The great thing about podcasting is that you reach a niche audience. If you want to expand your brand, don’t overlook scheduling interviews with podcasters!
