This item from the Marketing Brew newsletter is proof that anyone looking to increase their media profile needs to include podcasting in their strategy:
“In 2019, the podcast industry reached 645 million monthly listeners globally, according to PwC, which predicts the industry’s revenues will more than double between 2019 and 2024.”
The great thing about podcasting is you can reach a niche audience that’s already predisposed to have an interest in whatever you’re trying to promote.
