There is new evidence that podcasting probably should be part of any media strategy. According to The Morning Mouth, approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some other background.
Another benefit of podcasting is that you can micro-target the audience you want. Podcasting specializes in niche subject matter.
So do not overlook podcasting in your media outreach strategy!