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Podcasting In Your Media Outreach Strategy!

Podcasting In Your Media Outreach Strategy!

There is new evidence that podcasting probably should be part of any media strategy. According to The Morning Mouth, approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some other background. 

Another benefit of podcasting is that you can micro-target the audience you want. Podcasting specializes in niche subject matter. 
 
So do not overlook podcasting in your media outreach strategy!

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