A recent New York Times story on the possibility that Disney may sell part of…
The short answer is no, I can’t. All I can promise is that I’ll work hard to get you earned media coverage. Whether that’s print, TV, radio or podcast is something you and I need to decide before we begin working together.
But there is evidence that earned media will translate into money for the client. Crazy Egg estimates that up to 40-percent of all lead generation comes from earned media.
Earned media is the very top of the customer-journey funnel, and admittedly should be just one part of a multichannel marketing strategy. However, there are at least two benefits of earned media that can’t be replaced by other forms of marketing: 1) establishing credibility and 2) targeting tough-to-reach potential customers.